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Article Excerpt
When Dale Meyer decided to expand Meyer Lumber Supply beyond its lumber sales focus to a home center with more hardware and decor-related items, he decided to use the Do it Best Signature[TM] Store Design Program. He also got a pleasant surprise.
"A lot of people have the mindset now that we have better prices because we're associated with a national brand like Do it Best," says Meyer. "They also seem to understand that we have a larger selection."
Meyer, whose store is in Dorchester, Wis., is a long-time member-owner of Do it Best Corp. However, it wasn't until recently that he decided to bring his co-op's name front and center and link it with his own family name, Meyer Do it Best[R] Lumber. He did it by using the co-branding opportunity through the Signature Store Design Program available through Do it Best Corp., and the results have exceeded his...
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