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IAB appoints ABCE to vet behavioural targeting practice.

Publication: New Media Age
Publication Date: 08-OCT-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: IAB appoints ABCE to vet behavioural targeting practice.(Internet Advertising Bureau )

Article Excerpt
The Internet Advertising Bureau (IAB) has appointed ABCE to audit key behavioural targeting companies, such as AOL, Google and Microsoft, to build confidence in the sector.

Each member of the Behavioural Advertising Council, including AudienceScience, Wunderloop and Yahoo, will be audited by ABCE to ensure it adheres to a...

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