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Comet boosts use of search marketing.

Publication: New Media Age
Publication Date: 08-OCT-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Comet boosts use of search marketing.(Brief article)

Article Excerpt
Comet is increasing search activity as part of a renewed effort to become a leading online electricals retailer.

It has appointed Summit Media to its paid search account after it won a pitch against long-term incumbent The Search Works.

Ryan Thomas, head of direct channels at Comet Group, said...

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