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Government Hears Green Claims.

Publication: Maintenance supplies
Publication Date: 01-AUG-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Government Hears Green Claims.(Green Market Pulse)

Article Excerpt
Government Hears Green Claims

Kate Rusnak

Media stories and consumer complaints about Greenwashing has gotten the attention of the U.S. government. More scrutiny may follow.

Making Green claims on a product or service has recently become a matter of legal consequences. Greenwashing -- the act of misleading consumers regarding the environmental practices of a product or service -- has been allowed to run unchecked in North America for too long and has become so rampant that the U.S. government is looking to clarify the rules of this game.

The state of Greenwashing

A few months ago, TerraChoice Environmental Marketing released a new study, the Seven Sins of Greenwashing, revealing that 98 percent of the products surveyed between 2008 and 2009 were committing at least one sin. Vague and misleading Green claims were sorted into patterns identified as the Six Sins of Greenwashing in 2007. In 2009, a seventh sin has been added -- the "Sin...

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