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Article Excerpt
When the AOL Running Man received a popular-vote induction into the Madison Avenue Walk of Fame during Advertising Week's opening ceremony, the surprise victory raised a few eyebrows and two major questions. One, how did a 13-year-old advertising icon beat out the likes of Ronald McDonald, Smokey Bear, the Pillsbury Doughboy and the Jolly Green Giant? And two, didn't AOL sponsor the opening gala where the awards were announced? Paging Katherine Harriswe demand a recount!
Not so fast, said Matt Scheckner, executive director of Advertising Week, who clarified the methodology when Adages called about the potential...
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