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Bumble Bee Foods Joins Industry and NGOs in Launch of Healthy Weight Commitment Foundation.

Publication: PR Newswire
Publication Date: 05-OCT-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Leading Household Brand Dedicated to Consumer Health and Wellness Partners on Initiative to Reduce Obesity in America

SAN DIEGO, Oct. 5 /PRNewswire/ -- Bumble Bee Foods, America's leading premium tuna brand and the producer and marketer of a full line of canned and pouched seafood products, extends its commitment to health and wellness today in joining the Healthy Weight Commitment Foundation.

The Healthy Weight Commitment Foundation is a first-of-kind national initiative formed to help reduce obesity, particularly childhood obesity, by 2015. As a founding member, Bumble Bee teams with a coalition of more than 40 retailers, non-governmental organizations and food and beverage manufacturers in a multi-year effort to encourage behavior change and provide consumers with the tools to...

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