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Activision to build on viral ad success.

Publication: New Media Age
Publication Date: 01-OCT-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Activision plans to invest more in digital campaigns after a viral for its recent released Blur racing game received 1.5m views in three weeks.

The games publisher said it's investing more in online, particularly in the lead-up to Christmas.

Mark Cox, senior manager for European digital marketing at Activision,...

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