Home | Business News | Browse by Publication | M | Marketing Weekly News

Mars, Incorporated to Refine Global Creative Structure for Biggest Brands.

Publication: Marketing Weekly News
Publication Date: 10-OCT-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Today Mars, Incorporated announced a plan to reorganize the assignments of its current four agency partners to further enhance the Company global brand strategy. The shift will ensure that, across major markets, Mars' core global brands will be aligned under a single creative agency. This is expected to advance global strategy development and...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Marketing Weekly News
National Instruments to Host Free Technical Conferences in 27 North Am..., October 10, 2009
Panda Security Guarantees Channel Partners Industry's Most Comprehensi..., October 10, 2009
Papa Bello Moves Corporate Headquarters, Names New COO., October 10, 2009
Portos and the Wines of the Douro Valley at Boston University., October 10, 2009
Silestone by Cosentino Partners With Extreme Makeover: Home Edition, C..., October 10, 2009

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.