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Jack Daniel's to Conclude NASCAR Program.

Publication: Marketing Weekly News
Publication Date: 10-OCT-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Brown-Forman (NYSE:BFB) (NYSE:BFA), one of the largest American-owned companies in the wine and spirits business, will conclude its Jack Daniel's NASCAR program and will not extend its sponsorship with Richard Childress Racing's No. 07 team.

A change in Brown-Forman's spending priorities led to the decision to conclude the sponsorship that began in 2005. The Brown-Forman/Jack Daniel's partnership with RCR will continue for the remainder of the 2009 racing season and the entire team is committed to...

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