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Dannon Comments on Settlement of Class Action Lawsuit.

Publication: Marketing Weekly News
Publication Date: 10-OCT-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
The Dannon Company, Inc. announced the settlement of a class action lawsuit filed in January 2008 regarding advertising for its Activia and DanActive products.

Under the settlement, Dannon will make certain changes and enhancements to the labeling and marketing of Activia and DanActive to, among other things, increase the...



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