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The Nielsen Company and Facebook Form Strategic Alliance.

Publication: Biotech Week
Publication Date: 07-OCT-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
The Nielsen Company and Facebook announced a multi-year, strategic alliance to help marketers better use the Internet to develop and market new products (see also The Nielsen Company).

The alliance combines Facebook's global consumer reach with Nielsen's market research expertise to provide better insight and information to marketers around the world.

The first product of the collaboration, Nielsen BrandLift, is designed to provide marketers with effectiveness measurement for Facebook advertising. It will launch in the U.S. with select test partners this week and roll out to all Facebook advertisers in the coming months. BrandLift uses opt-in polls on Facebook's homepage to measure consumer attitudes and purchase intent from display advertising that has appeared on the site.

"Facebook is an increasingly vital link between consumers and brands," said John Burbank, CEO of Nielsen's...

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