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U.S. Forest Service and the Ad Council Launch a National Sweepstakes to Encourage Children to Re-Connect With Nature.

Publication: PR Newswire
Publication Date: 01-OCT-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Photo Sweepstakes to Encourage Tweens to Find Their 'Other You'

NEW YORK, Oct. 1 /PRNewswire/ -- In an effort to encourage tweens (ages 8-12) to spend more time in nature, the U.S. Forest Service is joining the Ad Council today to launch an interactive photo/art sweepstakes that will engage families in experiencing nature first hand. As an extension of their "Re-Connecting Kids with Nature" public service advertising (PSA) campaign, which first launched in June, the photo sweepstakes encourages tweens to head into the forest, explore and find their "other you." The sweepstakes is kicking off today and will continue through December 7, 2009.

"This photo sweepstakes is a wonderful way to extend the reach of our campaign with the...

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