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Brick By Brick Toys"R"Us And LEGO Systems, Inc. Construct Dynamic Program For LEGO(R) Lovers Of All Ages.

Publication: PR Newswire
Publication Date: 01-OCT-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
"Bricktober" Offers LEGO Fans Exclusive Products, Spectacular Savings and Fun Events All Month Long

WAYNE, N.J., Oct. 1 /PRNewswire/ -- Toys"R"Us has partnered with LEGO Systems, Inc. to create "Bricktober," a month-long event at Toys"R"Us stores nationwide and online at Toysrus.com saluting the bricks that countless kids have used to build skyscrapers, planes, trains and more. The fun begins as October transforms into "Bricktober," when consumers will find a celebration of all LEGO things, highlighted by weekly deals on LEGO products, in-store boutiques, special events and exclusive, collectible LEGO bricks, while supplies last.

Among the most iconic toy brands in the world, generations of children have fallen in love with LEGO bricks. Since its creation in 1932, the LEGO brand has become synonymous with quality and value, offering open-ended play that allows kids of all ages to build whatever they can imagine. Today, with LEGO products ranging from $4.99 to $499.99 at Toys"R"Us stores, parents can find items to fit their budget while putting big smiles on the faces of budding builders.

"'Bricktober' celebrates the influence that LEGO...

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