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Research and Markets: Pharmaceutical Sales Force Effectiveness Strategies: Evaluating Evolving Sales Models & Advanced Technology for a Customer Centric Approach.

Publication: Business Wire
Publication Date: 30-SEP-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/94669b/pharmaceutical_sal) has announced the addition of the "Pharmaceutical Sales Force Effectiveness Strategies: Evaluating Evolving Sales Models & Advanced Technology for a Customer Centric Approach" report to their offering.

The social, demographic and economic context in which the pharmaceutical industry operates is changing dramatically, with huge implications for the industry as a whole. All these challenges have major ramifications for the way in which pharmaceutical companies market and sell the medicines they develop. With these challenges comes pressure to gain efficiencies in all facets of the business, but perhaps no aspect of pharma operations is under as much scrutiny as the...

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