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Making the Most of Your Time at ISSA.

Publication: Maintenance supplies
Publication Date: 01-SEP-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Making the Most of Your Time at ISSA.(Spotlight on Sales)

Article Excerpt
Making the Most of Your Time at ISSA

BY ELISE SCHAFER

Attending a trade show can be both challenging and rewarding. Preparing for the show ahead of time, formulating clear goals and prioritizing your time can help make your show experience a successful one.

Regularly attending trade shows is an excellent way for distributors to stay on pulse with what's happening in the jan/san industry. It's also a great way to build professional contacts, discover potential new partnerships and mingle with colleagues and old friends.

But the thought of attending a major national trade show, such as ISSA/INTERCLEAN North America 2009, can be daunting when considering all the ground you need to cover in a span of less than three days.

Maintenance Supplies caught up with two industry insiders to get advice on best practices for making the most out of the show. Alberto Martinez, director of sales, Mercury Floor Machine and Sandia Products, is a 10-year veteran in the jan/san industry and has attended ISSA annually since 2000. Myron Schultz, director of sales and marketing, Lambskin Specialties, has witnessed many changes...

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More articles from Maintenance supplies
'Green' is Good.(Feature), September 01, 2009
Ergonomics Aid in Cleaning.(Feature), September 01, 2009
Dispensers & Proportioners: What Can You Learn at ISSA?(Feature), September 01, 2009
Health and Price High on Jan/San Purchasers' Checklists.(Green Market ..., September 01, 2009
Green-eyed Visionaries.(Insiders View), September 01, 2009

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