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Strategic Name Development Creates Rising Sun[TM] Sushi Product Name for Schwan's Food Service, Inc.

Publication: Business Wire
Publication Date: 29-SEP-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
MINNEAPOLIS -- Zero trans fats, zero cholesterol, low sodium and a colossal 'cool factor' among kids makes sushi a highly desirable healthy menu alternative for school cafeteria lunches.

But few schools have the resources to provide restaurant quality sushi, and even fewer can proffer their own sushi chef.

That's why Schwan's Food Service, Inc., a leading provider of school foodservice frozen fare, recently introduced Rising Sun[TM] Sushi - a thaw and serve line of seafood and vegetable rolls conveniently packaged for school cafeterias. These healthy alternative lunches are all produced under the...

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