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AS SEEN ON ADAGE.COM.

Publication: Advertising Age
Publication Date: 21-SEP-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: AS SEEN ON ADAGE.COM.(NEWS)

Article Excerpt
AS SEEN ON ADAGE.COM/ SMALLAGENCY

JOHNSON: THE FUTURE OF ADLAND

In 2010, social-media hysteria will turn to social-media cynicism. Banish the words "start a dialogue and "authenticity from your vocabulary. The winning agencies will develop social-media applications that provide real utility to clients and their customers. And instead of...

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