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Top Trends in Appliances.

Publication: Advertising Age
Publication Date: 21-SEP-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Top Trends in Appliances.(NEWS)

Article Excerpt
GREEN MACHINES

The government's goal to push energy efficiency syncs well with manufacturers' and retailers' drive to be green, especially as more consumers claim they'll buy eco-conscious products. More than half of appliances sold now meet the Environmental Protection Agency's Energy Star requirements and use from 10%-50% less energy and water than standard appliances. The Energy Star label itself, introduced in 1992, is now recognized by 76% of consumers, while 40% of consumers knowingly purchased an Energy Star appliance in the past year, according to an EPA study. Ms. Liao said that manufacturer surveys show that "energy efficiency was the key driver in washer and dryer purchases.

BIGGER IS BETTER

Appliances are growing in size. Refrigerators for instance, used to average 18 to 20 cubic feet, but last year's average was 22 cubic feet with models ranging up to 26 cubic...

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