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Knob manufacturer embraces e-commerce.

Publication: Plastics News
Publication Date: 21-SEP-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Knob manufacturer embraces e-commerce.(News)

Article Excerpt
Byline: Roger Renstrom

Buckeye Shapeform of Columbus, Ohio, has found a way through the Internet to boost sales of its specialty metal and plastic products.

More tightly focused Web site content has helped Buckeye's uniform resource locator rise to the top of more online searches, officials said. In 2008, a visitor's average viewing experience increased to more than 5.5 pages from 2.5 pages in 2007, and conversion actions jumped to more than...

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