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Buick takes another look at tag line; 3-month-old line dumped for "new class of world class'.

Publication: Automotive News
Publication Date: 21-SEP-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Buick takes another look at tag line; 3-month-old line dumped for "new class of world class'.(NEWS)

Article Excerpt
Byline: Jamie LaReau

Seeking luxury-minded buyers, Buick will launch an advertising tag line today, Sept. 21: "The new class of world class.

Bob Lutz, General Motors Co.'s vice chairman for marketing, revealed the new line to Automotive News at a media event here last week. The tag line will...

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