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ING Direct uses feelgood factor in online campaign to promote savings.

Publication: New Media Age
Publication Date: 24-SEP-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Financial firm ING Direct has launched an online display campaign to boost consumer brand awareness of its savings services.

The campaign is part of the second phase of its Saving Feels Good brand campaign and is the first time the company has used online advertising in a branding campaign....

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