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Online TV advertising won't tolerate lack of data for long.

Publication: New Media Age
Publication Date: 24-SEP-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
For an industry that sells itself on being the first truly measurable and accountable media, online is in fact engaged in a constant battle not only to effectively measure what consumers are doing but also to define what this measurement should be. Our cover story last week on Procter & Gamble's launch of a...

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