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Broadcasters, Advertisers and Ad Agency Leaders Partner With Arbitron to Define Radio Affinity Metric.

Publication: Marketing Weekly News
Publication Date: 03-OCT-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Arbitron Inc. (NYSE: ARB) announced the formation of a task force of radio and advertising industry leaders to develop an ongoing measure of "affinity" that is designed to reflect the advertising value of the unique relationship listeners have with their stations. The mission of this leadership team is to design a relevant, timely and accessible metric that...

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