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Better-for-you butter for busy consumers.

Publication: Brand Packaging
Publication Date: 01-SEP-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Better-for-you butter for busy consumers.(PACKAGING THAT SELLS)(Unilever Espana S.A.'s butter packaging)(Brief article)

Article Excerpt
[ILLUSTRATION OMITTED]

Unilever has created a healthier alternative to butter with the launch of its I Can't Believe It's Not Butter! Cooking & Baking sticks. The product's packaging calls out its nutritional benefits--50 percent less saturated fat than butter and 0g trans fat per serving. The cookie graphics that...

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