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JOSH LOVISON, GAMING AND MOBILE LEAD AT IPG'S EMERGING MEDIA LAB.

Publication: Advertising Age
Publication Date: 14-SEP-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: JOSH LOVISON, GAMING AND MOBILE LEAD AT IPG'S EMERGING MEDIA LAB.(SUPP)(Interpublic Group of Companies Inc.)(Amazon.com Inc.)(SnapTell, Inc.)(Barnes & Noble Inc.)(Brief article)

Article Excerpt
What mobile efforts have impressed you?

My favorite brand example is currently Barnes & Noble's iPhone strategy. On one front, you had SnapTell's photo-recognition program offering retail shoppers instant price comparison on all books. Then Amazon, which actually acquired SnapTell, expanded its competitive offerings with the Kindle iPhone app....

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