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PUBLISHERS CAN INCREASE NEWSSTAND AWARENESS AND SALES.

Publication: Industrial Environment
Publication Date: 01-OCT-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Geared to magazine publishers, the new paper titled "Newsstand Marketing and Distribution: Green at Retail" outlines ways that publishers can achieve higher efficiencies, increased sales, and build better brand awareness, even as they are having a more positive impact on the environment.

"Some progress has been made but the magazine industry and environmental protection can still become better allies," said Frank Locantore, Director of the Green America Better Paper Project. "When on average...

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