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Got organization?

Publication: National Fisherman
Publication Date: 01-OCT-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Got organization?(Washington lookout)

Article Excerpt
Agriculture marketing campaigns have become such a part of the mainstream, we hardly give them much thought. Slogans like "Beef--It's What's for Dinner," "Pork--The Other White Meat," and the ubiquitous "Got Milk?" have all become part of the lexicon. More importantly, these programs appear to be successful, returning from $4 to $10 on each dollar invested, according to some estimates.

The U.S. fishing industry is also a multibillion-dollar industry. If highly competitive dairy, beef, pork, and egg farmers--both of the family and corporate variety--can set aside differences and work toward a common, mutually beneficial end, shouldn't commercial fishermen and processors consider a similar strategy?

Imagine it: National television and...

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More articles from National Fisherman
Jake Dykstra: a giant of the greatest generation.(Dock talk), October 01, 2009
Caught under the weather.(Consequences), October 01, 2009
Anyone for lobster mac and cheese?(From the town landing), October 01, 2009
Since when are scientists fishermen?(Mail buoy)(Letter to the editor), October 01, 2009
GPS-based enforcement threatens fishing productivity.(Mail buoy)(Lette..., October 01, 2009

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