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Attracting new blood tougher than building jets and ICBMs.

Publication: National Defense
Publication Date: 01-SEP-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Attracting new blood tougher than building jets and ICBMs.(DEFENSE WATCH)

Article Excerpt
For many industries, successful "youth marketing" is the secret to long-term profits and growth.

For aerospace and defense, the pursuit of the much-coveted youth market has become a matter of survival.

The recruitment and retention of young professionals--especially those U.S.-born who can qualify for top-secret security clearances--has senior aerospace executives feeling a bit anxious these days. They don't precisely know how big a problem this really is, but they see trends that do not look promising.

The president of the American Institute of Aeronautics and Astronautics, George K. Muellner, recently cited a 14 percent loss rate of young professionals industry-wide. He blamed the retention woes on a combination of old-fashioned youth-unfriendly management style on the part of the industry and the perception that aerospace work...

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