Home | Business News | Browse by Publication | E | Entertainment Close-up

American Family Insurance, NBC Universal and CBS Radio Team for Marketing Campaign.

Publication: Entertainment Close-up
Publication Date: 15-SEP-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
American Family Insurance, along with media partners NBC Universal, MSN and CBS Radio/Katz Advantage, will launch a fall marketing campaign, integrating entertainment and education to engage consumers with the brand, its products and its agents suited to help families protect the things they love.

The campaign brings advertising integration with an original NBC Universal Digital Studio series "In Gayle We Trust," personal finance advice on MSN.com and a CBS Radio promotion, all aligned by a similar theme emphasizing American Family Insurance agents' role as advisers. Individual Web sites are digitally linked and provide an American Family agent locator tool.

The multi-platform strategy was developed in conjunction with Mindshare, who led the execution of this effort across...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Entertainment Close-up
Viacom's 'Roadblock' Program Garners High Marks., September 15, 2009
John Chapple Resigns From RealNetworks Board., September 15, 2009
MSNBC's 'Morning Joe' to Be on Comcast Hometown Network in California., September 15, 2009
AT&T U-verse TV Adds NFL redZone Channel., September 15, 2009
Astral Media Chooses Signiant to Transform VOD Delivery Processes., September 15, 2009

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.