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Robert Pedersen II: executing with enthusiasm.

Publication: Utah Business
Publication Date: 01-AUG-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Robert Pedersen II: executing with enthusiasm.(Spotlight)

Article Excerpt
At age five, Robert Pedersen II knew a good thing when he saw it. Spring blossoms on local trees were more than a show of nature to him; they were a money-making opportunity. Going door to door, Pedersen sold the blossoms to neighbors and became a self-made salesman before he was a full-time elementary school student.

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"I loved the classic lemonade stands," says Pedersen, who is now CEO and president of ZAGG, a Salt Lake-based company that...

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