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Placing products in your production: ever wondered whether you can show logos or products in use in your productions? Well, you can ... but there are a few things that you need to know first.

Publication: Videomaker
Publication Date: 01-OCT-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Placing products in your production: ever wondered whether you can show logos or products in use in your productions? Well, you can ... but there are a few things that you need to know first.(WHAT'S LEGAL: producer's rights)

Article Excerpt
How would you like to earn $15 million on your next video production merely by moving some burgers around on camera? That's what the producers of Men in Black II did in 2002 when Burger King paid them to have BK products appear on screen. Although Burger King may not be willing to give you S 15 million to advertise its products in your independent movie, you can always seek smaller deals to help subsidize your production.

Product placement is a form of advertisement in which particular brand names or products are incorporated into your movie or television show. Advertisers often prefer this method of exposure due to its subtle nature as compared with explicit commercials that may bother--to say the least --potential customers. Product...

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