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Anthem Blue Cross and Blue Shield in Wisconsin Harnesses Social Media to Interact with Members.

Publication: PR Newswire
Publication Date: 08-SEP-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
MILWAUKEE, Sept. 8 /PRNewswire/ -- Not just for teens anymore - social networking and media tools such as Facebook, Twitter and YouTube are being used by adults to interact with their friends, families and to gain information. Now, Anthem Blue Cross and Blue Shield members can add these tools to the list of ways to interact with their health insurer. In an effort to remain engaged and responsive to its members like never before, Anthem Blue Cross and Blue Shield in...

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