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How has research or measurement helped you approach a communication challenge in your work?

Publication: Communication World
Publication Date: 01-SEP-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: How has research or measurement helped you approach a communication challenge in your work?(global perspectives)

Article Excerpt
Argentina

A client requested an internal communication campaign to promote the use of safety equipment such as goggles, hard hats and gloves by plant employees. Although such equipment was mandatory, there was a high degree of noncompliance. Instead of rushing into designing messages and choosing which internal channels to use, we suggested conducting initial research. We went on-site and, with the application of qualitative methodologies, we were able to find very good reasons why these workers assumed this apparently reckless behavior. The...

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