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Picture this: street artists know a lot more about engagement than all of us Facebook-savvy users put together.

Article Excerpt
Cutting through the clutter is just one part of, the communicators job. It's an age-old problem we confront no matter how much smarter our tools get. But we tend to forget how we did things before we had flip video cameras, iPhones, Facebook and widgets. Maybe we could glean some insight, maybe become a bit more grounded, by thinking about some new (or old) ways to make our message heard.

One example popped out in front of me a few weeks ago. I was in Trafalgar Square in London, engulfed in a din of advertising, protest messaging, music, vendors and pigeons. A street protester was communicating with an audience in a way that put a lot of things into perspective. This public square is no different from a lot of online venues. As a communicator, you're probably very familiar with such cluttered hangouts. You've joined a few online networks and are struggling to keep up with the volume of messages coming at you. You find...