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Sony introduces 'make.believe'; Sony's new global brand message to embody its spirit of creativity and ability to turn ideas into reality.

Publication: M2 Presswire
Publication Date: 03-SEP-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
M2 PRESSWIRE-3 September 2009-SONY: Sony introduces 'make.believe'; Sony's new global brand message to embody its spirit of creativity and ability to turn ideas into reality(C)1994-2009 M2 COMMUNICATIONS

RDATE:02092009

Berlin -- Taking centre stage at IFA, the world's biggest consumer electronics fair, Sony today announced 'make.believe' (pronounced: make dot believe), its new Group-wide brand message.

Symbolising Sony's spirit of creativity and innovation, it is the first time Sony has introduced a single overarching brand message for all of its entertainment and electronics businesses around the...

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