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ADVERTISING STANDARDS: BSkyB's HD sports ads painted a false picture.

Publication: Marketing Week
Publication Date: 03-SEP-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: ADVERTISING STANDARDS: BSkyB's HD sports ads painted a false picture.(British Sky Broadcasting Group PLC)(high definition)(Brief article)

Article Excerpt
A BSkyB campaign trumpeting high definition sports coverage of the Ashes and British Lions tour has been rapped by the Advertising Standards Authority (ASA) because it is misleading.

The advertising watchdog received complaints about two television advertisements, one focusing on the Ashes and the other on the British Lions...

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