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Keeping comfortable naturally: dairy as a natural product provides consumer comfort during economic downturns, according to Herbert Eickmeier of Dohler Group.

Publication: Dairy Industries International
Publication Date: 01-AUG-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Keeping comfortable naturally: dairy as a natural product provides consumer comfort during economic downturns, according to Herbert Eickmeier of Dohler Group.(Trends)

Article Excerpt
[ILLUSTRATION OMITTED]

Innovation creates the dairy products that meet the needs of today's consumer. Value added advanced dairy beverages, a relatively recent phenomenon, have emerged in response to changes in consumer lifestyle and a requirement for higher performance products that fit dietary requirements.

The Dohler Group of Germany has a worldwide trend monitoring system identifying the key drivers that shape the market for dairy beverages. For example, the demand for natural and closer to nature products continues to influence this category. Dairy beverages tend to appeal to a wide range of consumers due to their naturalness, wholesome nutritional quality and palatable, smooth taste and texture.

During an economic recession, healthy dairy beverages provide consumers with comfort and a clear sense of control over their health and well-being--highly desirable qualities during uncertain times. Building on this, new dairy beverage products have an important role to play in appealing to a wide range of important consumer markets. The over-55 age group, already heavy...

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