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There's real business in funny business as nets pile on sitcoms.

Publication: Advertising Age
Publication Date: 24-AUG-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: There's real business in funny business as nets pile on sitcoms.(NEWS)(ABC Entertainment Television Group)(CBS Broadcasting Inc.)(National Broadcasting Company Inc.)

Article Excerpt
Byline: BRIAN STEINBERG

Here's what the tv networks think we think is funny: fallen corporate executives; nontraditional families; older women looking for love; getting pregnant unexpectedly after a one-night stand; and falling off the career track into a job at a community college.

Those are the premises of several of this year's new fall comedies: ABC's "Hank,o "Modern Family,o and "Cougar Towno; CBS's "Accidentally on Purposeo; and NBC's "Community.o And advertisers and networks are eager for the laughs.

When you get right down to it, there's nothing funny about a bumper crop of sitcoms slated to launch in the 2009-2010 TV season; stone-cold worries about the bottom line are driving the networks to look for the next half-hour hit....

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