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A trustworthy environment the we care initiative is designed to strengthen the pork industry's bond with consumers.

Publication: Meat & Deli Retailer
Publication Date: 01-JUL-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: A trustworthy environment the we care initiative is designed to strengthen the pork industry's bond with consumers.(NATIONAL PORK BOARD COLUMN)(Column)

Article Excerpt
Building trust with the consumers who are influencing decisions made at the store level--including the types of merchandise stocked and services offered--is a vital part of today's retail business environment.

America's pork producers and the pork industry are strengthening and maintaining that trust through the We Care initiative.

This all-encompassing philosophy is a way of doing business and a proactive approach to the marketplace. We Care isn't just the latest campaign--it's a...

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