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In search of savings: more value-conscious shoppers are embracing chicken.

Publication: Meat & Deli Retailer
Publication Date: 01-JUL-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: In search of savings: more value-conscious shoppers are embracing chicken.(NATIONAL CHICKEN COUNCIL COLUMN)(chicken sales growth )

Article Excerpt
Consumers are shifting to chicken to stretch their food dollars.

Chicken volume grew by 3.7 percent for the 52 weeks ending April 25, 2009, reports the Perishables Group, a Chicago-based consulting firm. Overall meat volume was up 2.2 percent during that period.

Many shoppers are purchasing chicken because of its perceived value. The average retail price of chicken over the last year...



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