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The boomer beat: large revenue opportunities await meat and deli operators that target older shoppers.

Publication: Meat & Deli Retailer
Publication Date: 01-JUL-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: The boomer beat: large revenue opportunities await meat and deli operators that target older shoppers.(CONSUMER INSIGHTS)

Article Excerpt
The giant base of aging baby boomers is turning older Americans into a powerful purchasing force.

With more than 78 million members, baby boomers--the generation born between 1946 and 1964--account for approximately one-quarter of the U.S. population.

Datamonitor LLC, a London-based research firm, meanwhile, projects there will be 103.3 million persons aged 50 and over in 2012, up 2.4 percent from 2007.

Persons 55 and older--a segment larger than the Hispanic and African-American sectors combined--hold more than 75 percent of the nation's wealth; have $2 trillion in disposable income; and control 70 percent of the nation's disposable income, according to Harrisburg, Pa.-based Varsity, a 55-plus brand marketing consultancy.

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Yet, while these older shoppers are a potent source of potential revenue for meat and deli retailers,...

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