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U.S. Online Video Market Soars in July as Summer Vacation Drives Pickup in Entertainment and Leisure Activities Online.

Publication: PR Newswire
Publication Date: 27-AUG-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
TV Viewers Turn to Internet for Fresh Content with Shows on Summer Hiatus; Hulu Reaches All-Time High with 457 Million Video Views

RESTON, Va., Aug. 27 /PRNewswire-FirstCall/ -- comScore, Inc. , a leader in measuring the digital world, today released July 2009 data from the comScore Video Metrix service, showing that 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO) Top 10 Video Content Properties by Videos Viewed

In July, Google Sites continued to rank as the top U.S. video property with a record 8.9 billion videos viewed, making up 42 percent of all videos viewed online. YouTube.com accounted for more...

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