Home | Business News | Browse by Publication | C | Candy Industry

Riding an all-natural wave: in response to increased label reading by consumers, as well as a demand for "better-for-you" treats, manufacturers are looking for more natural solutions.

Publication: Candy Industry
Publication Date: 01-JUL-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Riding an all-natural wave: in response to increased label reading by consumers, as well as a demand for "better-for-you" treats, manufacturers are looking for more natural solutions.(Ingredient TECHNOLOGY)

Article Excerpt
[ILLUSTRATION OMITTED]

Imagine tasting a jelly candy flavored with the essences of carrot and beet. How about chocolate infused with Thai basil and kefir lime? Sound a bit far-fetched? Perhaps. But then who believed that chocolate and bacon would make a nice pairing?

The key, at least according to several experts, is that the world of natural flavors is evolving beyond just taste into a universe that delivers a whole range of wellness benefits.

Consider the following factoid from Mintel, a Chicago-based international market research firm: New confectionery products boasting "naturally flavored," "natural flavors" or "no artificial flavors" increased by 182% in North America between 2003 and 2008. The percentage is even greater in Europe--456%.

"Clean labels, natural flavors, and organic products are a global trend that spans all food segments," says Jon Seighman, Givaudan flavours applications manager, sweet goods.

So what's going on here? First, consumers perceive...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Candy Industry
Servicing 'chocolate factories' throughout the world; Carle & Montanar..., July 01, 2009
Ed Birnn dead at 85.(Obits)(Obituary), July 01, 2009
Bell's Harry Tabel passes away.(Obits), July 01, 2009
Sweet profile: Alon Balshan, Alon's Bakery and Market, Atlanta.(CANDY ..., July 01, 2009
A sugarless surge: sugar-free gum sales are on the rise, despite the e..., July 01, 2009

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.