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Advocate Health Care System Launches CPM Marketing Group's Physician Relationship Management System.

Publication: Business Wire
Publication Date: 25-AUG-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Scientifically Based Marketing Solution Enables 10-Hospital System to Strengthen Physician Relationships and Increase Market Share

MADISON, Wis. -- CPM Marketing Group (CPM), the market leader for healthcare customer relationship management (CRM) and strategic marketing solutions, announced today that Advocate Health Care System, the largest health care provider in Illinois, has implemented CPM's physician relationship management (PRM) system to assist its hospitals in building and maintaining relationships with physicians. The comprehensive system...

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