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AGAVE PRODUCERS IN MICHOACAN SEEK SPECIAL DENOMINATION OF ORIGIN CERTIFICATION FOR MEZCAL.

Publication: SourceMex Economic News & Analysis on Mexico
Publication Date: 19-AUG-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Agave cactus growers and manufacturers of the popular Mexican spirit mezcal in Michoacan state are pushing the Mexican patent office (Instituto Mexicano de Propiedad Industrial, IMPI) to complete the certification process that would provide them increased marketing opportunities for their product. If approved, the Michoacan mezcal industry would become part of an elite group of states and regions that have received the coveted denomination of origin certification. But the push for certification comes at a time when demand for mezcal is down significantly in the export market, especially in the US, which is Mexico's top customer.

The Union de Mezcaleros del Estado de Michoacan, with support from state economic-development officials, is the main group pressing for certification. The IMPI, which began the certification...

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