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US: Proximo Spirits' 1800 Tequila to sponsor LA Lakers.

Publication: just-drinks.com
Publication Date: 17-AUG-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Byline: just-drinks.com editorial team

Proximo Spirits has signed a sponsorship deal with the Los Angeles Lakers for its 1800 Tequila brand.

The partnership is part of a "multi-million dollar" investment deal including TV advertising and on- and off-premise logo rights, the company said last week.

"In creating a partnership...

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