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Gaining efficiencies: Peter Wolf, vice president of marketing, IT services group for Sunnyvale, Calif.-based Fujitsu America Inc., says technology can enhance the shopping experience.

Publication: Grocery Headquarters
Publication Date: 01-JUL-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Gaining efficiencies: Peter Wolf, vice president of marketing, IT services group for Sunnyvale, Calif.-based Fujitsu America Inc., says technology can enhance the shopping experience.(FUJITSU TRANSACTION SOLUTIONS)(Interview)

Article Excerpt
What is the biggest issue on grocers' minds right now?

Peter Wolf: Grocers are focused on delighting, retaining and growing their customer base during a very tough economy. The opportunity that exists for grocery retailers is unprecedented. Consumers are staying home instead of eating out and grocery stores are benefiting from that trend. However, grocers cannot be complacent and wait for customers to arrive; they must give consumers exciting reasons to shop at their stores. Using technology, retailers can enhance the shopping experience, convenience, service and value their customers receive.

Grocers realize the value that technology brings to the table. The automation and efficiency achieved through effective technology solutions...

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