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Famous Footwear makes a misstep in trying to go glam.

Publication: Advertising Age
Publication Date: 10-AUG-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Famous Footwear makes a misstep in trying to go glam.(NEWS)

Article Excerpt
Byline: Bob Garfield

Yikes. What do you get when you combine a banal and utterly generic media campaign that says absolutely nothing about you brand with a social-media element destined to generate no interest within whadyacallit society?

You get the Famous Footwear campaign from Campbell-Mithun, Minneapolis, an effort with a germ of an idea, very strong production values and seemingly no understanding of why it is emptyand doomed in both the traditional realm and the digital one.

The germ of the...

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