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First Financial Bankshares Completes Rebranding of Its Banks Under the First Financial Bank Banner.

Publication: PR Newswire
Publication Date: 12-AUG-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
San Angelo National Bank Changes Name to First Financial Bank

ABILENE, Texas, Aug. 12 /PRNewswire-FirstCall/ -- First Financial Bankshares, Inc. has completed the rebranding of its family of 10 separately chartered subsidiary banks under the name of First Financial Bank, to better benefit from the Company's growing brand identity.

San Angelo National Bank this week became the last of the Company's banks to announce its name change to First Financial Bank, N.A. Five years ago, only two of the Company's 10 banks did business under the First Financial Bank name. Bringing all of the banks under the same name is designed to make it easier for customers to use the Company's services and to improve marketing of the First Financial...

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