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Toys"R"Us, Inc. Partners with Home Safety Council(R) to Help Parents Keep Children Safe at Home.

Publication: PR Newswire
Publication Date: 11-AUG-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Company Introduces Expanded Safety Shops in Babies"R"Us Stores Nationwide, Featuring a Room-by-Room Guide to Baby-Proofing the Home

WAYNE, N.J., Aug. 11 /PRNewswire/ -- Toys"R"Us, Inc. today announced it has partnered with the Home Safety Council, the only national nonprofit organization solely dedicated to preventing unintentional home-related injuries that result in nearly 21 million medical visits each year. Together, the two organizations will provide tools and resources to further raise awareness about the importance and urgency of creating a safe home environment for children. In a recent study conducted by the Home Safety Council, 95% of parents said they took measures to baby-proof their homes, but an alarming 50% waited until their children were already crawling, putting these little ones at risk to dangers around the house.

In conjunction with this announcement, and to amplify the importance of baby-proofing the home before a child is mobile, expanded Safety shops have been introduced in Babies"R"Us stores nationwide. These shops put safety front and center and provide parents with a broad range of baby safety products and a room-by-room guide...

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